DORTEN DEVELOPS CREATIVE SOLUTIONS FOR THE BRANDS OF TOMORROW.
The values of Gen Z can be combined with the corporate values of MERCEDES-BENZ like no other company. And we show that with an image campaign for Mercedes-Benz. The young generation of Generation Z is characterized by their strong emotions and values. As an established company like Mercedes-Benz, how can we attract the interest of this generation? We can achieve this by translating the corporate values of Mercedes-Benz into emotions and making them the central theme of our extensive campaign.
BMW i – BORN ELECTRICS
"The Born Electrics" - the name of a global influencer campaign for BMW i's online and social media channels. We developed a campaign where we worked closely with authentic BMW i3 drivers. We told the real-life stories of BMW i3 influencers. They are "The Born Electrics" - The First Followers of today's electric mobility revolution.
BOSCH POWERTOOLS ACCESSORIES
Since 2019, we have been the creative lead agency for Bosch Powertools Accessories. Since then, we have been supporting the company in terms of brand strategy in all communicative matters. We are particularly proud of the market launch of the Bosch Expert product line, which we manage across all communicative touchpoints. Within this framework, we co-conceived and produced the global product campaigns. The current campaign is running - check it out: The best your tool can get!
OUTDOOR BY ISPO
OutDoor by ISPO is a leading trade fair for outdoor brands. It used to be held in Friedrichshafen but is now based in Munich and part of the ISPO family. It evolved from a pure trade show into a movement that today celebrates the active outdoor lifestyle. And Dorten? We designed this evolution of the brand.
How will the trade show theme be revitalized in the future? And what opportunities does this present for brands when trade show concepts are supplemented year-round and digitally? What happens when you aim to set new standards for the future of trade shows and combine event concepts of B2B and D2C? We answer these questions with the ISPO brand. Together with Team ISPO, we have developed an umbrella brand strategy and thus laid the foundation for the brand's future viability.
How does a credit card become a statement of values for the common good and at the same time an expression of zeitgeisty exclusivity? We, at Dorten, are providing the proof. In close cooperation with the DZ BANK team, we defined, positioned and designed a new credit card and its communication tools. We at Dorten are particularly proud of this project. Take a look.