DORTEN EXPLORES CULTURAL AND ECONOMIC DEVELOPMENTS IN ORDER TO ACCOMPANY BRANDS SUCCESSFULLY INTO THE FUTURE.

In an interview with “Werben und Verkaufen”, Robert Zwettler talks about the importance of type. For us, it is a form that translates the character of a brand.

»WE HAVE LEARNED TO TUNE OUT ADS, CLICK AWAY, AND MOVE ON. CONTENT TODAY MUST BE INSTANTLY GRASPED—OFTEN AT THE COST OF DEPTH. WORDS LOSE THEIR WEIGHT WHEN OVERUSED. THAT’S WHY, AT DORTEN, OUR WORK MUST BE MORE THAN SIMPLE MESSAGES: IT HAS TO BE RELEVANT, RESONATE EMOTIONALLY, AND HAVE A PLACE IN PEOPLE'S LIVES.«