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DORTEN EXPLORES CULTURAL AND ECONOMIC DEVELOPMENTS IN ORDER TO ACCOMPANY BRANDS SUCCESSFULLY INTO THE FUTURE.

THE FUTURE OF RETAIL

For years, brick-and-mortar retail has been under scrutiny from online retailers. What's next?

THE FUTURE OF CREATIVITY

AI and creativity complement each other. Instead of replacing human creativity, AI can be used as a powerful tool to enhance and expand it. What does that mean specifically for us?

BRAND AWARENESS

Los Angeles. The place for innovative and courageous impulses for the communication of sustainable luxury.

FUTURE SPECTRUMS

"The best way to predict the future is to create it" We follow Alan Kay`s words.

INTERMODAL MOBILITY

Mobility is the key element of our everyday life. Being on the move manifests our social life and our leisure activities as well as work and necessary errands. Reason enough to consider how we will behave and move in the future?

NEXT LUXURY​

Luxury is one of the most inflationary terms of our time. But what do we actually mean when we say luxury?

LANGUAGE RELATIONSHIPS

In corporate communication, we observe a phenomenon: many words and images get rid of their emotional content.

WE ARE A VISUAL SOCIETY

A picture is worth a thousand words - we are increasingly observing the trend towards a visual society. What are the visual codes of our future? How does this development affect our communication? And how does it change our cultural consensus on beauty and ugliness?

PROFESSIONAL INTUITION​

With increasing complexity and dynamics ("dynaxity"), we are increasingly reaching the limits of rational decision-making. Our intuition is an important helper in this process. But can we always trust it? And especially on the intuition of others?

Arts & Politics

What is political about art? Can, should, must art be political? Or just not? Or is art possibly always already political?

The concept of money

Money is something we rarely question beyond its economic function. But the concept of money is in a state of upheaval and will fundamentally change the way we understand and deal with it.

Digital Ethics

The technologized society is the defining feature of our digital age, and yet we lack digital culture - norms and values that qualify our digital togetherness.

CONSCIOUS FASHION​

Combining technology, responsibility and aesthetics in the fashion industry is becoming increasingly important.

SLOW MEDIA​

How will the sensual perception of media be shaped in the future? How will the reception of digital and analog media change?

URBAN SURROUNDINGS​

How will the future cityscape and its perception change? Which architecture will change the urban space and how will the city sound in the future?

CUSTOMER UNDERSTANDING​

Clearly, the next generation is developing a completely different understanding of luxury and possessions. Today, more than ever, status is defined by connoisseurship and participation.

CUSTOMER INVOLVEMENT​

A new spirit is taking hold in the media and brand landscape. It's a kind of "enlightenment reloaded." We should take it seriously.

BRAND GUIDANCE​

We live in a time of disruption and overload. Through their strong, meaning-creating and culture-shaping power, brands can provide much-needed orientation.
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ORANIENSTRASSE 24
10999 BERLIN

INFO@DORTEN.COM
+49 30 23 25 57 03 0

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DE | EN

ORANIENSTRASSE 24
10999 BERLIN

INFO@DORTEN.COM
+49 30 23 25 57 03 0

Facebook Instagram Pinterest Linkedin