Corporate Cultural Responsibility

© Neda Rajabi

Corporate Cultural Responsibility (CCR) is a special form of Corporate Social Responsibility (CSR) that emphasizes the cultural commitment of companies. It goes beyond economic activity and demonstrates responsibility for art, culture and society.

As a social act, CCR serves as a means of communication to emphasize a company’s cultural responsibility to the public. As part of reputation management, CCR offers companies the opportunity to communicate their cultural activities as part of their brand identity, thereby strengthening their image. When used independently, CCR enables companies to position themselves as curators and actively contribute to the public debate on cultural issues.

It is crucial for companies to practice CCR as it represents a paradigm shift in value management.

We at Dorten studios think it requires a redefinition of sponsorship and strategic communication that emphasises trust and responsibility. Demonstrating a company’s value-orientated mindset will be key in the future. Especially with the next generation of consumers, who are strongly guided by values, you want to be perceived positively. CCR is not only ethical and responsible, but also strategically relevant for companies to build long-term trust and acceptance in society.



With the BMW Art Journey, the brand is making an independent contribution to contemporary art. With this project, BMW is positioning itself as a relevant player at the interface between art and society.

Following the unprecedented success of the Art Guide – the travel guide for art lovers – the BMW Art Journey was launched in cooperation with Art Basel – a format of the artist’s journey itself. From Albrecht Dürer to Marcel Duchamp and Joseph Beuys, outstanding artists have always travelled abroad. With the BMW Art Journey, BMW and Art Basel are reinterpreting the motif of the artist’s journey.

The “tour guides” this time: young artists who set off on a journey through time and space of different societies, symbols and codes with a very personal intention.


To make the essence of the BMW Art Journey tangible, we chose a very personal perspective: “Seeing the world through an artist’s eyes.” This guiding principle in terms of content and design runs through the entire concept and design of the various media. The dramaturgy of the journey thus became a manifesto that can be understood as a homage to the conceptual artist Lawrence Weiner.

To this day an inspiring format.
More here:




The concept of Open Work enables a variety of approaches to interpreting the theme of "work" – both on the part of the artists and the audience.

A characteristic feature of this concept is that the artwork is simultaneously constituted by the artist, the audience and chance. Each year, BMW Open Work invites an artist to create a revolutionary work inspired by BMW.

Dorten’s task was to design a new logo for BMW Open Work. The first artist commissioned for this project was Olivia Erlanger, a renowned sculptor, who created a piece entitled “Body Electric”. This profound sensory exhibition was designed to raise questions about humanity’s relationship with natural spectacles and technology.

The focus was on the question of how humans and their technologies have changed the natural world and how our perception of what is considered natural is changed and mediated by the technologies that surround us.

Logo development



ProWST Projektgesellschaft Württembergische Staatstheater Stuttgart is playing a key role in the extensive renovation, modernisation and expansion of the State Theatre in Stuttgart.

The main aim is to preserve the cultural significance and historical charm of the State Theatre, while at the same time setting modern architectural standards.

This ambitious project comprises several construction measures, including the construction of a temporary venue at the Wagenhallen in Stuttgart-Nord, the construction of a new workshop at the Zuckerfabrik in Bad Cannstatt and the restoration and extension of the historic opera house at Oberer Schlossgarten.

ProWST takes on all the tasks of the builders, from project planning and tendering to monitoring the construction work. Through transparent reporting, the public will be informed about the progress of the project in order to gain the appreciation and support of the citizens.

The resulting spaces, including the workshop in Bad Cannstatt, the temporary venue at the Wagenhallen and the restored opera house, will not only promote artistic creativity, but also have a positive impact on the development of the performing arts and society as a whole.



The initiative of Deutscher Sparkassenverlag to have an artist design a World Savings Day poster for the first time in 1974 led to an unexpected development: the founding of the EDITION S. This series of editions brings together prints by internationally renowned artists and promising young talents.

The themed editions of recent years deserve special mention: for example, the “Grenzgänger” edition, which was created to mark the 200th birthday of Heinrich Heine. Or the “Kunstzentrum Köln” edition, which was commissioned by Sparkasse Köln-Bonn (then Stadtsparkasse Köln) in 2001 and curated by Kasper König, the director of the Museum Ludwig in Cologne. These projects emphasise the close cooperation with important cultural institutions.

EDITION S now also co-operates with international editors in order to expand its portfolio. In 2005, for example, a valuable sculpture by Jörg Immendorff was offered, the value of which quadrupled within just two years. The edition catalogue will continue to feature such exclusive offers in the future: high-quality editions with small print runs and great potential for value appreciation.

About the DSV Kunstkontor

As part of a large publishing house, DSV Kunstkontor offers its customers expertise in the creation of high-quality print products such as catalogues, brochures, folders and invitations, which guarantees professionally designed materials for their art projects. In this way, customers benefit not only from the high-quality art of EDITION S, but also from the Kunstkontor’s comprehensive services, which can significantly increase the value and appeal of artworks and events.

How do you make this achievement visible and accessible?

At Dorten Studios, we took a close look at the aesthetics of the well-known savings book and developed an analogy that served to emphasise and manifest the work of the DSV Kunstkontor as well as the special features of EDITION S. We adopted the aesthetics of the savings book – both in the title and inside pages.

We have adopted the aesthetics of the savings book – both in the title and on the inside pages. In this way, we have created a deliberate link between the familiar – the savings book – and the special – art and the promotion of art. This connection serves as a kind of bridge that makes it possible to make the world of art accessible to a wider audience and at the same time emphasise the importance of promoting art. By utilising this analogy, we were able to communicate complex concepts in an accessible and engaging way, promoting an understanding and appreciation of art and culture.



10999 BERLIN


+49 30 23 25 57 03 0