FUTURE OF RETAIL
Dorten Conversation
ASSUMPTION
BRICK-AND-MORTAR RETAIL HAS BEEN UNDER SCRUTINY FROM ONLINE RETAIL FOR YEARS.
APPROACH
The advantages of the “brick-and-mortar-retail” are obvious: Trying out products and experiencing them sensually. However, we observe how the retail trade is currently stealing its own show again and again – in some cases by overstaging stores with DJs, cafés, etc. We ask: Is this favorable for the retail trade? We ask ourselves: Does this culture of experience really favor our purchasing decisions? And when or where does the buying decision actually take place? What will the retail space of the future look like and where will it be located? We would like to discuss these questions with Jens Büschgens from Roamlike, because he has precisely revolutionized this line of thought:
What unoccupied sales locations and channels are there? And how do we use them?
Click here for the conversation.
