BRAND GUIDANCE
Dorten EXPEDITION
APPROACH
WE LIVE IN A TIME OF DISRUPTION AND EXCESSIVE DEMANDS. THROUGH THEIR STRONG SENSE-MAKING AND CULTURE-SHAPING POWER, BRANDS CAN PROVIDE MUCH-NEEDED ORIENTATION.
APPROACH
In an exclusive group, we visited companies, institutions, brands, and forward thinkers who are professionally addressing the principle of Guidance. Throughout the day, we learned success stories of brands that are successfully guided with this method. This gave us a comprehensive and holistic view of the Guidance principle from a brand perspective. In inspiring keynote speeches in our Stuttgart studio, we finally got to know the perspective of people and experts whose work context is characterized by guidance and leadership.
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