BRAND AWARENESS

The new consumer behavior of a young, open-minded and well-informed target group can be observed here. As can the success of companies. But how are they so successful? Because communication is no longer about classic product communication – rather, it is real, true brand values that make consumers believe in the product. Healthy nutrition, inner and outer beauty, well-being of mind, body and soul: these are all seen by consumers as one big ecosystem that needs to be nurtured. Brands once distinguished themselves based on the attractiveness of their products. Now, they are valued based on their value system, innovation, and ability to change the world. Connoisseurship is a secret.

Based on many brands and their creators, it is already possible to observe in Los Angeles how the world of tomorrow will react to communication and consume brands. We are having an exciting exchange about the world and consumers of tomorrow. Observe brands that are already moving into this tomorrow. Draw the conclusions of future, successful brand management.

The human being with his traits and characteristics, his needs and desires is always in the foreground. We investigate new communication channels in language, image, space, sound or scent and the levels of creative activity in strategy, conception, and design. We traced this in Los Angeles. In a two-day expedition through the pulsating metropolis with all its energy. We experienced new vendors, new worlds, a new togetherness. We compiled our findings in a concluding workshop on the third day of our expedition and jointly translated them into a method. A method of successful future brand management. We visited: Modernica Incorporated, Red Bull, YouTube, Aesop, Villa Aurora.

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