shared vision And corporate design
We were allowed to visually rediscover the Mackevision brand. What does the Mackevision company promise? Fascinating connections between its customers and their audience.
As one of the world leaders in Computer Generated Imagery, Mackevision creates a world where digital and real merge, and this is now reflected in its corporate design.
Mackevision designs, creates, and produces 3D visualizations, animations, and visual effects (VFX) in high-end quality for images, films and interactive applications. The predominantly digital products accordingly demand a corporate design that works especially well on these channels.
For Mackevision, the first step was to sharpen the brand positioning and develop a shared vision for the company. Based on this, we visually translated the brand’s self-image into a new corporate design. The claim “to create reality” became the guiding principle of the design and formed a visuality that manifests itself at the interface of real and digital.
Based on the logo, we designed a grid system into which we integrated image motifs that play with perception and reality. The imagery, which incorporates the new corporate colors of orange, petrol and blue, impresses with its sharpness and clarity of imagery.
The grid-based corporate design for Mackevision plays with digital and real worlds in its visual language and thus manifests the claim “to create reality” in visual communication as well.