BMW Art Journey
FORMAT DEVELOPMENT
With the BMW Art Journey, the brand is making an independent contribution to contemporary art. And positions itself as a relevant player at the interface between art and society. And who helped develop the concept? – Dorten.
After the unprecedented success of the Art Guide – the travel guide for art enthusiasts – this was followed by the BMW Art Journey in cooperation with Art Basel – a format of the artist’s journey itself. From Albrecht Dürer to Marcel Duchamp and Joseph Beuys, outstanding artists have always set out on foreign journeys.
BMW and Art Basel are reinterpreting the motif of the artist’s journey with the BMW Art Journey. The “tour guides” this time: young artists who, with a very personal intention, set out on a wandering journey through time and space of different societies, symbols and codes.
SAMSON YOUNG TRAVELLED SIXTY DAYS AROUND THE WORLD – VISITING ICONIC BELLS, DOCUMENTING THEM AND CREATING WORKS OF VISUAL ART AND MUSIC COMPOSITION.
A look outside to bring the essence of the BMW Art Journey to life, we chose a very personal perspective: “Seeing the world through an artist’s eyes.”
This guiding principle in terms of content and design runs as a basic attitude throughout the entire conception and design of the various media. Thus, the dramaturgy of the journey became a manifesto that can be understood as a homage to the conceptual artist Lawrence Weiner.
A format that continues to inspire to this day.
More here: www.bmw-art-journey.com
