OutDoor by ISPO is a leading trade fair for outdoor brands. It used to be held in Friedrichshafen but is now located in Munich and is part of the of the ISPO family. It is evolving from a pure trade show to a movement that celebrates the active outdoor lifestyle.
The new corporate design of OutDoor was intended to show the transformation of the outdoor industry and reflect OutDoor’s future-oriented mantra of „ever new horizons”. Digitalization is a central theme here and therefore had to be highlighted in the design. Nevertheless, the traditional characteristics of the outdoor industry could not be disregarded. The new corporate design therefore required a visual identity that strikes a balance between tradition and modernity.
The synthesis of these seemingly disparate concepts was achieved using geometric lines and orange backgrounds in the designs. Photographs of outdoor moments were digitally combined with line elements to show the traditional understanding of the outdoor sector while creating a visible digital and modern break in the design. The corporate design thus symbolizes the unity of the outdoor sector by bringing together the old and the new as well as the traditional and the modern.
The image concept is intended to convey moods of new experiences, community, authenticity, motivation and, of course, new horizons. The result is a carefully cultivated corporate identity that gets to the heart of the essence of OutDoor. This new identity is based on the origins of OutDoor and shows through its new style that OutDoor has evolved. OutDoor is more than just a trade show – it has become a dynamic movement, a meeting place, and a lifestyle.
