Daikin Applied Germany
CAMPAIGN
DAIKIN APPLIED GERMANY GMBH, the world’s largest manufacturer of air conditioning systems, maintains two separate brands in Germany. With a new corporate design, DAIKIN Applied Germany wants to position itself in the German market and differentiate itself from its German partner brand DAIKIN Airconditioning Germany.
We wanted to capture the essence of the brand in its visual form, and for this we developed a kinetic pattern formed from the triangles of the original logo. Despite its organic effect, the pattern is mechanically and technically constructed, representing movement and evaporation.
The extreme reduction of the triangle created the KeyVisual of the new logo: the diagonal.
The modular column and grid system was based on this, which gave scope for a variety of layouts. The corporate blue remained as a constant.
