{"id":9569,"date":"2023-06-01T11:31:26","date_gmt":"2023-06-01T09:31:26","guid":{"rendered":"https:\/\/dorten.com\/?page_id=9569"},"modified":"2023-06-28T13:12:56","modified_gmt":"2023-06-28T11:12:56","slug":"mercedes-benz-imagemovie","status":"publish","type":"page","link":"https:\/\/dorten.com\/en\/references\/mercedes-benz-imagemovie\/","title":{"rendered":"MERCEDES-BENZ IMAGEMOVIE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9569\" class=\"elementor elementor-9569\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c575ef7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c575ef7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4793b4ae\" data-id=\"4793b4ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d2c8238 elementor-widget elementor-widget-image\" data-id=\"6d2c8238\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/christopher-campbell-bNRPWgze3rA-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-7215\" alt=\"\" srcset=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/christopher-campbell-bNRPWgze3rA-unsplash-1024x683.jpg 1024w, https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/christopher-campbell-bNRPWgze3rA-unsplash-320x213.jpg 320w, https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/christopher-campbell-bNRPWgze3rA-unsplash-768x512.jpg 768w, https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/christopher-campbell-bNRPWgze3rA-unsplash-1536x1024.jpg 1536w, https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/christopher-campbell-bNRPWgze3rA-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b422d27 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b422d27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-706e6dcb\" data-id=\"706e6dcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3751f37 elementor-widget elementor-widget-heading\" data-id=\"3751f37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mercedes-Benz <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a8a9107 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a8a9107\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4780c42\" data-id=\"4780c42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5cee3c elementor-widget elementor-widget-heading\" data-id=\"c5cee3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMAGE CAMPAIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dfb7a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2dfb7a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e9e32f\" data-id=\"9e9e32f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-608761a elementor-widget elementor-widget-text-editor\" data-id=\"608761a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The values of Gen Z can be combined with the corporate values of MERCEDES-BENZ like no other company. And we show that with an image campaign for Mercedes-Benz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cabb8a9 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"2cabb8a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a993b53\" data-id=\"6a993b53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f803d83 elementor-widget elementor-widget-video\" data-id=\"6f803d83\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/06\/mbfeels3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-824cf34 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"824cf34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffab4e5\" data-id=\"ffab4e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7913660 elementor-widget elementor-widget-video\" data-id=\"7913660\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/06\/MB-Videos-Mockups_1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ee25b18 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ee25b18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bd27a2\" data-id=\"68bd27a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36480fed elementor-widget elementor-widget-text-editor\" data-id=\"36480fed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The young generation of Generation Z is characterized by their strong emotions and values. As an established company like Mercedes-Benz, how can we attract the interest of this generation? We can achieve this by translating the corporate values of Mercedes-Benz into emotions and making them the central theme of our extensive campaign. We take the perspective of Generation Z and tell them from their point of view how it feels to be trained, promoted and empowered by Mercedes-Benz. In cooperation with the team around Heike Viohl, Jan-Hendrik Goley and Jennifer Simons as well as the trainees and dual students, we at Dorten developed the &#8220;MERCEDES-BENZ FEELING&#8221; concept to bring the unique Mercedes-Benz experience to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18f5c027 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"18f5c027\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc36a2b\" data-id=\"2bc36a2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3e51df elementor-widget elementor-widget-video\" data-id=\"3d3e51df\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/06\/mbfeels2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bafe66e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bafe66e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a03d3\" data-id=\"97a03d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d18fcc elementor-widget elementor-widget-video\" data-id=\"4d18fcc\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/06\/MB-Videos-Mockups_2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a157a4 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"4a157a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6e9b5a4\" data-id=\"6e9b5a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74a06ea elementor-widget elementor-widget-image\" data-id=\"74a06ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dorten.com\/en\/references\/mackevision-en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"69\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-schwarz.svg\" class=\"attachment-large size-large wp-image-6246\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1b5d420\" data-id=\"1b5d420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-376f42b elementor-widget elementor-widget-text-editor\" data-id=\"376f42b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do YOU WANT TO LEARN MORE?<br \/>WRITE US:\u00a0<a class=\"c-link\" href=\"mailto:info@dorten.com\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"mailto:info@dorten.com\" data-sk=\"tooltip_parent\" aria-haspopup=\"menu\" aria-expanded=\"false\">info@dorten.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-b655353\" data-id=\"b655353\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84ce6b elementor-widget elementor-widget-image\" data-id=\"d84ce6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dorten.com\/en\/references\/daimler-truck-dtr0cks\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"69\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/Pfeile-Rechts-schwarz.svg\" class=\"attachment-large size-large wp-image-6247\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz IMAGE CAMPAIGN The values of Gen Z can be combined with the corporate values of MERCEDES-BENZ like no other company. And we show that with an image campaign for Mercedes-Benz. https:\/\/dorten.com\/wp-content\/uploads\/2023\/06\/mbfeels3.mp4https:\/\/dorten.com\/wp-content\/uploads\/2023\/06\/MB-Videos-Mockups_1.mp4 The young generation of Generation Z is characterized by their strong emotions and values. As an established company like Mercedes-Benz, how can we &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/dorten.com\/en\/references\/mercedes-benz-imagemovie\/\"> <span class=\"screen-reader-text\">MERCEDES-BENZ IMAGEMOVIE<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":8349,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-9569","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MERCEDES-BENZ IMAGEMOVIE - Dorten Studios<\/title>\n<meta name=\"description\" content=\"In order to reach Generation Z, we developed an image campaign that includes seven films and appeals to them on an emotional level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorten.com\/en\/references\/mercedes-benz-imagemovie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MERCEDES-BENZ IMAGEMOVIE - Dorten Studios\" \/>\n<meta property=\"og:description\" content=\"In order to reach Generation Z, we developed an image campaign that includes seven films and appeals to them on an emotional level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dorten.com\/en\/references\/mercedes-benz-imagemovie\/\" \/>\n<meta property=\"og:site_name\" content=\"Dorten Studios\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T11:12:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/christopher-campbell-bNRPWgze3rA-unsplash-1024x683.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dorten.com\/en\/references\/mercedes-benz-imagemovie\/\",\"url\":\"https:\/\/dorten.com\/en\/references\/mercedes-benz-imagemovie\/\",\"name\":\"MERCEDES-BENZ IMAGEMOVIE - 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