{"id":8611,"date":"2022-06-14T14:05:31","date_gmt":"2022-06-14T12:05:31","guid":{"rendered":"http:\/\/dorten.simp-it.de\/?page_id=8611"},"modified":"2023-06-28T13:26:10","modified_gmt":"2023-06-28T11:26:10","slug":"language-relationships-en","status":"publish","type":"page","link":"https:\/\/dorten.com\/en\/research\/language-relationships-en\/","title":{"rendered":"LANGUAGE RELATIONSHIPS"},"content":{"rendered":"\t\t
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LANGUAGE RELATIONSHIPS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dorten Conversation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ASSUMPTIONS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IN CORPORATE COMMUNICATIONS, WE OBSERVE A PHENOMENON:
MANY WORDS AND IMAGES GET RID OF THEIR EMOTIONAL CONTENT.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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APPROACH<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Maybe it’s time to stop thinking of language and communication as mere instruments that seek to control people unilaterally. Together with Dr. Inga E. Kastens, an expert in linguistic brand management, we have come to understand the understanding and culture behind how companies and brands use language. Advertising language has become increasingly irrelevant to recipients. That’s why Dr. Kastens recommends that we go back to the origin of interpersonal communication and derive from it a new understanding of communication for the interaction between companies and recipients.<\/p>

Click here<\/a><\/span> for the Conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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For further information, cooperation or inquiries write us: info@dorten.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

LANGUAGE RELATIONSHIPS Dorten Conversation ASSUMPTIONS IN CORPORATE COMMUNICATIONS, WE OBSERVE A PHENOMENON: MANY WORDS AND IMAGES GET RID OF THEIR EMOTIONAL CONTENT. APPROACH Maybe it’s time to stop thinking of language and communication as mere instruments that seek to control people unilaterally. Together with Dr. Inga E. Kastens, an expert in linguistic brand management, we …<\/p>\n

LANGUAGE RELATIONSHIPS<\/span> Read More »<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":8347,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-8611","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLANGUAGE RELATIONSHIPS - Dorten Studios<\/title>\n<meta name=\"description\" content=\"We observe a phenomenon in corporate communication: many words and images lose their emotional content. 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