{"id":8593,"date":"2022-06-14T13:18:48","date_gmt":"2022-06-14T11:18:48","guid":{"rendered":"http:\/\/dorten.simp-it.de\/?page_id=8593"},"modified":"2023-07-03T11:39:12","modified_gmt":"2023-07-03T09:39:12","slug":"future-of-retail-en","status":"publish","type":"page","link":"https:\/\/dorten.com\/en\/research\/future-of-retail-en\/","title":{"rendered":"FUTURE OF RETAIL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8593\" class=\"elementor elementor-8593\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-670d91f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"670d91f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f49683d\" data-id=\"f49683d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98d7a60 elementor-widget elementor-widget-heading\" data-id=\"98d7a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FUTURE OF RETAIL<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b738088 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b738088\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7558ba6\" data-id=\"7558ba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-162eb7a elementor-widget elementor-widget-heading\" data-id=\"162eb7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dorten Conversation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7edd5550 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7edd5550\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5132c278\" data-id=\"5132c278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d95f840 elementor-widget elementor-widget-text-editor\" data-id=\"6d95f840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ASSUMPTION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b939c15 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b939c15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d03978a\" data-id=\"1d03978a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1247fa37 elementor-widget elementor-widget-text-editor\" data-id=\"1247fa37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BRICK-AND-MORTAR RETAIL HAS BEEN UNDER SCRUTINY FROM ONLINE RETAIL FOR YEARS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21db276b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"21db276b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d056fbd\" data-id=\"4d056fbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1daab77c elementor-widget elementor-widget-text-editor\" data-id=\"1daab77c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>APPROACH<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-227d9d6a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"227d9d6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc510b6\" data-id=\"dc510b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60eed44c elementor-widget elementor-widget-text-editor\" data-id=\"60eed44c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The advantages of the &#8220;brick-and-mortar-retail&#8221; are obvious: Trying out products and experiencing them sensually. However, we observe how the retail trade is currently stealing its own show again and again &#8211; in some cases by overstaging stores with DJs, caf\u00e9s, etc. We ask: Is this favorable for the retail trade? We ask ourselves: Does this culture of experience really favor our purchasing decisions? And when or where does the buying decision actually take place? What will the retail space of the future look like and where will it be located? We would like to discuss these questions with Jens B\u00fcschgens from Roamlike, because he has precisely revolutionized this line of thought: <br \/>What unoccupied sales locations and channels are there? And how do we use them?<\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/vimeo.com\/682863130?embedded=true&amp;source=vimeo_logo&amp;owner=1508868\">Click here<\/a><\/span> for the conversation.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-487924a elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"487924a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-fb86336\" data-id=\"fb86336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd0186d elementor-widget elementor-widget-image\" data-id=\"dd0186d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"69\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg\" class=\"attachment-large size-large wp-image-6767\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-78dc42b\" data-id=\"78dc42b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a124d60 elementor-widget elementor-widget-text-editor\" data-id=\"a124d60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For further information, cooperation or inquiries write us: <a href=\"mailto:info@dorten.com\">info@dorten.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-d0435e1\" data-id=\"d0435e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-027d1ae elementor-widget elementor-widget-image\" data-id=\"027d1ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dorten.com\/en\/research\/the-future-of-creativity\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"69\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/Pfeile-Rechts-weiss.svg\" class=\"attachment-large size-large wp-image-6766\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FUTURE OF RETAIL Dorten Conversation ASSUMPTION BRICK-AND-MORTAR RETAIL HAS BEEN UNDER SCRUTINY FROM ONLINE RETAIL FOR YEARS. APPROACH The advantages of the &#8220;brick-and-mortar-retail&#8221; are obvious: Trying out products and experiencing them sensually. However, we observe how the retail trade is currently stealing its own show again and again &#8211; in some cases by overstaging stores &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/dorten.com\/en\/research\/future-of-retail-en\/\"> <span class=\"screen-reader-text\">FUTURE OF RETAIL<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":8347,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-8593","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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