{"id":8556,"date":"2022-06-14T14:23:41","date_gmt":"2022-06-14T12:23:41","guid":{"rendered":"http:\/\/dorten.simp-it.de\/?page_id=8556"},"modified":"2023-06-28T13:23:02","modified_gmt":"2023-06-28T11:23:02","slug":"brand-guidance-en","status":"publish","type":"page","link":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/","title":{"rendered":"BRAND GUIDANCE"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

BRAND GUIDANCE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Dorten EXPEDITION\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

APPROACH<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

WE LIVE IN A TIME OF DISRUPTION AND EXCESSIVE DEMANDS. THROUGH THEIR STRONG SENSE-MAKING AND CULTURE-SHAPING POWER, BRANDS CAN PROVIDE MUCH-NEEDED ORIENTATION.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

APPROACH<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In an exclusive group, we visited companies, institutions, brands, and forward thinkers who are professionally addressing the principle of Guidance. Throughout the day, we learned success stories of brands that are successfully guided with this method. This gave us a comprehensive and holistic view of the Guidance principle from a brand perspective. In inspiring keynote speeches in our Stuttgart studio, we finally got to know the perspective of people and experts whose work context is characterized by guidance and leadership.<\/p>

Click here<\/a><\/span> for the video.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For further information, cooperation or inquiries write us: info@dorten.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BRAND GUIDANCE Dorten EXPEDITION APPROACH WE LIVE IN A TIME OF DISRUPTION AND EXCESSIVE DEMANDS. THROUGH THEIR STRONG SENSE-MAKING AND CULTURE-SHAPING POWER, BRANDS CAN PROVIDE MUCH-NEEDED ORIENTATION. APPROACH In an exclusive group, we visited companies, institutions, brands, and forward thinkers who are professionally addressing the principle of Guidance. Throughout the day, we learned success stories …<\/p>\n

BRAND GUIDANCE<\/span> Read More »<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":8347,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-8556","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBRAND GUIDANCE - Dorten Studios<\/title>\n<meta name=\"description\" content=\"We live in a time of disruption and overwhelm. Through their strong meaningful and culture-shaping power, brands can provide the much-needed orientation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRAND GUIDANCE - Dorten Studios\" \/>\n<meta property=\"og:description\" content=\"We live in a time of disruption and overwhelm. Through their strong meaningful and culture-shaping power, brands can provide the much-needed orientation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Dorten Studios\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T11:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/\",\"url\":\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/\",\"name\":\"BRAND GUIDANCE - Dorten Studios\",\"isPartOf\":{\"@id\":\"https:\/\/dorten.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg\",\"datePublished\":\"2022-06-14T12:23:41+00:00\",\"dateModified\":\"2023-06-28T11:23:02+00:00\",\"description\":\"We live in a time of disruption and overwhelm. Through their strong meaningful and culture-shaping power, brands can provide the much-needed orientation.\",\"breadcrumb\":{\"@id\":\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#primaryimage\",\"url\":\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg\",\"contentUrl\":\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dorten.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\/\/dorten.com\/en\/research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BRAND GUIDANCE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dorten.com\/#website\",\"url\":\"https:\/\/dorten.com\/\",\"name\":\"Dorten Studios\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dorten.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BRAND GUIDANCE - Dorten Studios","description":"We live in a time of disruption and overwhelm. Through their strong meaningful and culture-shaping power, brands can provide the much-needed orientation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/","og_locale":"en_US","og_type":"article","og_title":"BRAND GUIDANCE - Dorten Studios","og_description":"We live in a time of disruption and overwhelm. Through their strong meaningful and culture-shaping power, brands can provide the much-needed orientation.","og_url":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/","og_site_name":"Dorten Studios","article_modified_time":"2023-06-28T11:23:02+00:00","og_image":[{"url":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/","url":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/","name":"BRAND GUIDANCE - Dorten Studios","isPartOf":{"@id":"https:\/\/dorten.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#primaryimage"},"image":{"@id":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#primaryimage"},"thumbnailUrl":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg","datePublished":"2022-06-14T12:23:41+00:00","dateModified":"2023-06-28T11:23:02+00:00","description":"We live in a time of disruption and overwhelm. Through their strong meaningful and culture-shaping power, brands can provide the much-needed orientation.","breadcrumb":{"@id":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dorten.com\/en\/research\/brand-guidance-en\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#primaryimage","url":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg","contentUrl":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/dorten.com\/en\/research\/brand-guidance-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dorten.com\/en\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/dorten.com\/en\/research\/"},{"@type":"ListItem","position":3,"name":"BRAND GUIDANCE"}]},{"@type":"WebSite","@id":"https:\/\/dorten.com\/#website","url":"https:\/\/dorten.com\/","name":"Dorten Studios","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dorten.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/comments?post=8556"}],"version-history":[{"count":8,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8556\/revisions"}],"predecessor-version":[{"id":8868,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8556\/revisions\/8868"}],"up":[{"embeddable":true,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8347"}],"wp:attachment":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/media?parent=8556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}