{"id":8517,"date":"2022-06-14T10:46:56","date_gmt":"2022-06-14T08:46:56","guid":{"rendered":"http:\/\/dorten.simp-it.de\/?page_id=8517"},"modified":"2023-03-28T15:32:57","modified_gmt":"2023-03-28T13:32:57","slug":"outdoor-by-ispo-corporate-design-en","status":"publish","type":"page","link":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/","title":{"rendered":"OUTDOOR BY ISPO – Corporate Design"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Dorten\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Outdoor by ISPO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Corporate Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

OutDoor by ISPO is a leading trade fair for outdoor brands. It used to be held in Friedrichshafen but is now located in Munich and is part of the of the ISPO family. It is evolving from a pure trade show to a movement that celebrates the active outdoor lifestyle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The new corporate design of OutDoor was intended to show the transformation of the outdoor industry and reflect OutDoor’s future-oriented mantra of \u201eever new horizons”. Digitalization is a central theme here and therefore had to be highlighted in the design. Nevertheless, the traditional characteristics of the outdoor industry could not be disregarded. The new corporate design therefore required a visual identity that strikes a balance between tradition and modernity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The synthesis of these seemingly disparate concepts was achieved using geometric lines and orange backgrounds in the designs. Photographs of outdoor moments were digitally combined with line elements to show the traditional understanding of the outdoor sector while creating a visible digital and modern break in the design. The corporate design thus symbolizes the unity of the outdoor sector by bringing together the old and the new as well as the traditional and the modern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The image concept is intended to convey moods of new experiences, community, authenticity, motivation and, of course, new horizons. The result is a carefully cultivated corporate identity that gets to the heart of the essence of OutDoor. This new identity is based on the origins of OutDoor and shows through its new style that OutDoor has evolved. OutDoor is more than just a trade show – it has become a dynamic movement, a meeting place, and a lifestyle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Do YOU WANT TO LEARN MORE?
WRITE US:\u00a0info@dorten.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Outdoor by ISPO Corporate Design OutDoor by ISPO is a leading trade fair for outdoor brands. It used to be held in Friedrichshafen but is now located in Munich and is part of the of the ISPO family. It is evolving from a pure trade show to a movement that celebrates the active outdoor lifestyle. …<\/p>\n

OUTDOOR BY ISPO – Corporate Design<\/span> Read More »<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":8349,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-8517","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOUTDOOR BY ISPO - Corporate Design - Dorten Studios<\/title>\n<meta name=\"description\" content=\"The OutDoor is a leading B2B trade fair for the outdoor industry, which previously took place in Friedrichshafen. Dorten worked with ISPO to develop and implement concepts that secure ISPO the rights to host future outdoor trade fairs in Munich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OUTDOOR BY ISPO - Corporate Design - Dorten Studios\" \/>\n<meta property=\"og:description\" content=\"The OutDoor is a leading B2B trade fair for the outdoor industry, which previously took place in Friedrichshafen. Dorten worked with ISPO to develop and implement concepts that secure ISPO the rights to host future outdoor trade fairs in Munich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Dorten Studios\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T13:32:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/\",\"url\":\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/\",\"name\":\"OUTDOOR BY ISPO - Corporate Design - Dorten Studios\",\"isPartOf\":{\"@id\":\"https:\/\/dorten.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg\",\"datePublished\":\"2022-06-14T08:46:56+00:00\",\"dateModified\":\"2023-03-28T13:32:57+00:00\",\"description\":\"The OutDoor is a leading B2B trade fair for the outdoor industry, which previously took place in Friedrichshafen. Dorten worked with ISPO to develop and implement concepts that secure ISPO the rights to host future outdoor trade fairs in Munich.\",\"breadcrumb\":{\"@id\":\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#primaryimage\",\"url\":\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg\",\"contentUrl\":\"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dorten.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"References\",\"item\":\"https:\/\/dorten.com\/en\/references\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OUTDOOR BY ISPO – Corporate Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dorten.com\/#website\",\"url\":\"https:\/\/dorten.com\/\",\"name\":\"Dorten Studios\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dorten.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OUTDOOR BY ISPO - Corporate Design - Dorten Studios","description":"The OutDoor is a leading B2B trade fair for the outdoor industry, which previously took place in Friedrichshafen. Dorten worked with ISPO to develop and implement concepts that secure ISPO the rights to host future outdoor trade fairs in Munich.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/","og_locale":"en_US","og_type":"article","og_title":"OUTDOOR BY ISPO - Corporate Design - Dorten Studios","og_description":"The OutDoor is a leading B2B trade fair for the outdoor industry, which previously took place in Friedrichshafen. Dorten worked with ISPO to develop and implement concepts that secure ISPO the rights to host future outdoor trade fairs in Munich.","og_url":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/","og_site_name":"Dorten Studios","article_modified_time":"2023-03-28T13:32:57+00:00","og_image":[{"url":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/","url":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/","name":"OUTDOOR BY ISPO - Corporate Design - Dorten Studios","isPartOf":{"@id":"https:\/\/dorten.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#primaryimage"},"image":{"@id":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#primaryimage"},"thumbnailUrl":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg","datePublished":"2022-06-14T08:46:56+00:00","dateModified":"2023-03-28T13:32:57+00:00","description":"The OutDoor is a leading B2B trade fair for the outdoor industry, which previously took place in Friedrichshafen. Dorten worked with ISPO to develop and implement concepts that secure ISPO the rights to host future outdoor trade fairs in Munich.","breadcrumb":{"@id":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#primaryimage","url":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg","contentUrl":"https:\/\/dorten.21torr.com\/wp-content\/uploads\/2022\/06\/OutdoorbyIspo_CorporateDesign-1024x683.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/dorten.com\/en\/references\/outdoor-by-ispo-corporate-design-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dorten.com\/en\/"},{"@type":"ListItem","position":2,"name":"References","item":"https:\/\/dorten.com\/en\/references\/"},{"@type":"ListItem","position":3,"name":"OUTDOOR BY ISPO – Corporate Design"}]},{"@type":"WebSite","@id":"https:\/\/dorten.com\/#website","url":"https:\/\/dorten.com\/","name":"Dorten Studios","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dorten.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/comments?post=8517"}],"version-history":[{"count":8,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8517\/revisions"}],"predecessor-version":[{"id":8873,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8517\/revisions\/8873"}],"up":[{"embeddable":true,"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/pages\/8349"}],"wp:attachment":[{"href":"https:\/\/dorten.com\/en\/wp-json\/wp\/v2\/media?parent=8517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}