{"id":8470,"date":"2022-06-14T09:31:36","date_gmt":"2022-06-14T07:31:36","guid":{"rendered":"http:\/\/dorten.simp-it.de\/?page_id=8470"},"modified":"2023-06-28T13:09:06","modified_gmt":"2023-06-28T11:09:06","slug":"daikin-applied-germany-en","status":"publish","type":"page","link":"https:\/\/dorten.com\/en\/references\/daikin-applied-germany-en\/","title":{"rendered":"DAIKIN APPLIED GERMANY"},"content":{"rendered":"\t\t
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Daikin Applied Germany<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CAMPAIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DAIKIN APPLIED GERMANY GMBH, the world’s largest manufacturer of air conditioning systems, maintains two separate brands in Germany. With a new corporate design, DAIKIN Applied Germany wants to position itself in the German market and differentiate itself from its German partner brand DAIKIN Airconditioning Germany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We wanted to capture the essence of the brand in its visual form, and for this we developed a kinetic pattern formed from the triangles of the original logo. Despite its organic effect, the pattern is mechanically and technically constructed, representing movement and evaporation.

The extreme reduction of the triangle created the KeyVisual of the new logo: the diagonal.
The modular column and grid system was based on this, which gave scope for a variety of layouts. The corporate blue remained as a constant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do YOU WANT TO LEARN MORE?
WRITE US:\u00a0info@dorten.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Daikin Applied Germany CAMPAIGN DAIKIN APPLIED GERMANY GMBH, the world’s largest manufacturer of air conditioning systems, maintains two separate brands in Germany. With a new corporate design, DAIKIN Applied Germany wants to position itself in the German market and differentiate itself from its German partner brand DAIKIN Airconditioning Germany. We wanted to capture the essence …<\/p>\n

DAIKIN APPLIED GERMANY<\/span> Read More »<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":8349,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-8470","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDAIKIN APPLIED GERMANY - Dorten Studios<\/title>\n<meta name=\"description\" content=\"Dorten developed a corporate design for DAIKIN APPLIED GERMANY that holistically captures the essence of the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorten.com\/en\/references\/daikin-applied-germany-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAIKIN APPLIED GERMANY - 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