{"id":10665,"date":"2024-01-29T14:32:37","date_gmt":"2024-01-29T13:32:37","guid":{"rendered":"https:\/\/dorten.com\/?page_id=10665"},"modified":"2024-02-16T16:01:21","modified_gmt":"2024-02-16T15:01:21","slug":"campaign-concept","status":"publish","type":"page","link":"https:\/\/dorten.com\/en\/about-us\/campaign-concept\/","title":{"rendered":"Campaign concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10665\" class=\"elementor elementor-10665\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e6d0d6d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3e6d0d6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a032bca\" data-id=\"4a032bca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6173ffd4 elementor-widget elementor-widget-heading\" data-id=\"6173ffd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campaign concept<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b18e462 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b18e462\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6da7432c\" data-id=\"6da7432c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-261aadd8 elementor-widget elementor-widget-heading\" data-id=\"261aadd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMPETENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5fbb4a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d5fbb4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3df448e\" data-id=\"3df448e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e5e99c8 elementor-widget elementor-widget-text-editor\" data-id=\"7e5e99c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For us at Dorten, campaign conception is a strategic process for developing comprehensive planning and direction for a marketing campaign or advertising initiative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ba268b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0ba268b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e589bc2\" data-id=\"e589bc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a88cda8 elementor-widget elementor-widget-text-editor\" data-id=\"a88cda8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an agency for integrated brand communication, we see campaign conception as an essential step in designing an effective and targeted marketing strategy. Our expertise in campaign conception includes in-depth analysis of the market, target groups and the competitive situation in order to define clear goals and messages. We work closely with you to understand your needs and develop a tailored campaign strategy that supports your goals and strengthens your brand. Campaign design involves developing a creative and memorable concept that embodies your brand&#8217;s identity and values and elicits the desired responses from your target audience. We rely on innovative ideas and engaging content to convey your message in an effective and convincing way. Selecting the right channels and media is an important part of the campaign concept. We analyze the various options such as digital advertising, print media, social media, events and PR to find the optimal combination that reaches your target group most effectively and successfully spreads your message. We rely on an integrated approach that makes it possible to achieve your campaign goals and successfully position your brand. Campaign design is an iterative process that requires continuous reviews and adjustments to ensure your campaign meets evolving demands and needs. At Dorten, we use our expertise and experience to develop a tailored campaign concept that advances your goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c49101 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"3c49101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2c92b9f\" data-id=\"2c92b9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ddee51 elementor-widget elementor-widget-image\" data-id=\"9ddee51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dorten.com\/en\/about-us\/communication-concept\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"69\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/Pfeile-Links-weiss.svg\" class=\"attachment-large size-large wp-image-6767\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-23ee352\" data-id=\"23ee352\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e0477a elementor-widget elementor-widget-text-editor\" data-id=\"6e0477a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"s1\">For further information, cooperation or inquiries write to us: <a href=\"mailto:info@dorten.com\">info@dorten.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-968fb9b\" data-id=\"968fb9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2affbda elementor-widget elementor-widget-image\" data-id=\"2affbda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dorten.com\/en\/about-us\/formatentwicklung\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"36\" height=\"69\" src=\"https:\/\/dorten.com\/wp-content\/uploads\/2023\/03\/Pfeile-Rechts-weiss.svg\" class=\"attachment-large size-large wp-image-6766\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campaign concept COMPETENCE For us in Dorten, campaign conception is a strategic process for developing comprehensive planning and direction for a marketing campaign or advertising initiative. As an agency for integrated brand communication, we see campaign conception as an essential step in designing an effective and targeted marketing strategy. Our expertise in campaign conception includes &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/dorten.com\/en\/about-us\/campaign-concept\/\"> <span class=\"screen-reader-text\">Campaign concept<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":8351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-10665","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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